More and more firms and other organizations have come to the realization that one of the most valuable assets is the brand names associated with their products or services. In an increasingly complex world, individuals and businesses are faced with more and more choices but seemingly have less and less time to make those choices. The ability of a strong brand to simplify consumer decision making, reduce risk and set expectations is thus invaluable. Creating strong brands that deliver on that promise, and maintaining and enhancing the strength of those brands over time, is thus a manageme
There is a saying, “It costs five times more to look for a new customer than to retain one” has always proven to be true when companies ended up in improving their customer base the wrong way. With the costs of selling on the ever increase, it is more prudent for organisations to look inward to a sound customer retention plan, one that looks into looking into the interests of the existing customers with the ultimate aim of increasing sales through repeats or referrals.
A business deal should not be considered a “done deal” until payment for goods and services is collected. However, customers for their own reasons sometimes miss their payment obligations. It is the role of a professional debt collector to persist and to use the best possible technique and strategy to get the payment due settled.
In this 1day workshop you will learn techniques and strategies that will improve your performance in the profession of collections.
Recent studies on employees have shown that the quality of their engagement can determine their business performance and be translated into shareholder value
This programme is designed to help senior executives and managers identify the drivers of engagement in their staff and work with them to build a culture of engagement in their organisation.
Information plays a vital role in the business world. An individual’s ability to capture information and report it accurately is a very valuable asset. This information is usually reported in a business report. A well-prepared business report will provide complete and accurate information about an aspect of a company’s operation. The format of a business report may vary from a brief informal report intended for an in-house use to a voluminous formal report intended for public distribution.
There is a saying: “It costs five times more to get a new account than to keep one.” This maxim holds true especially when we are operating in a very competitive environment; and where companies are finding ways to reduce selling costs. It is with this purpose in mind that this program has been designed to help companies to manage their “key accounts” effectively before it is lost to the competition. It is without doubt that competition is fast becoming fierce everyday – just ask any sales personnel.
Sales management is a particularly difficult job as it is one of the few relationships in business where the Manager rarely sees the staff. It is usually management at a distance. This often creates motivation and morale problems in the sales team.
At the same time, competition is increasing in all markets as supply outpaces demand and products and services can be quickly copied. Supply is increasingly international so Sales Managers cannot just worry about domestic competition.
What would you do when competition heats up? The importance of specialized selling skills in a fast-paced industry demands that sales personnel not only possess the ability to just sell, but also have the attitude, knowledge and skills to communicate and influence their clients and prospects on a behavioral level. This means that you need to have sufficient exposure to the intricacies of human psychology to effectively communicate with the subconscious mind of your clients.
The power of thought is that whether you think you are a winner or whether you think you are a loser you are right either way. People who achieve more in life and attain more success have one significant thing in common – they have a very strong positive mental attitude about themselves and things that are happening around them.
Positive thinking is a mental and emotional attitude that focuses on the bright side of life and expects positive results.
Beyond the “Ho-Ha” and feel good sessions, it is time to get back to serious selling. Selling is not just a feel good reactive business but a proactive one that requires a lot of preparation. It is about good planning, visionary strategy and precise approach to problem solving of clients’ needs. Selling is not about price or merely promoting the superiority of a product. It is about selling value that helps clients in their business.
To grow your business, you need a marketing plan. The right marketing plan identifies everything from 1) who your target customers are to 2) how you will reach them, to 3) how you will retain your customers so they repeatedly buy from you.
Did you know that most companies lose 10%-40% of their customers each year? Or a complaining customer can be much more valuable than a non complainer. Or recovered customers can be worth as much as 10 times more than new customers. It is alarming that most companies don’t know how to identify the high percentages of their customers who are at risk and may defect. Despite the headline, complaints management is serious business.