More and more firms and other organizations have come to the realization that one of the most valuable assets is the brand names associated with their products or services. In an increasingly complex world, individuals and businesses are faced with more and more choices but seemingly have less and less time to make those choices. The ability of a strong brand to simplify consumer decision making, reduce risk and set expectations is thus invaluable. Creating strong brands that deliver on that promise, and maintaining and enhancing the strength of those brands over time, is thus a manageme
There is a saying, “It costs five times more to look for a new customer than to retain one” has always proven to be true when companies ended up in improving their customer base the wrong way. With the costs of selling on the ever increase, it is more prudent for organisations to look inward to a sound customer retention plan, one that looks into looking into the interests of the existing customers with the ultimate aim of increasing sales through repeats or referrals.
Information plays a vital role in the business world. An individual’s ability to capture information and report it accurately is a very valuable asset. This information is usually reported in a business report. A well-prepared business report will provide complete and accurate information about an aspect of a company’s operation. The format of a business report may vary from a brief informal report intended for an in-house use to a voluminous formal report intended for public distribution.
Sales management is a particularly difficult job as it is one of the few relationships in business where the Manager rarely sees the staff. It is usually management at a distance. This often creates motivation and morale problems in the sales team.
At the same time, competition is increasing in all markets as supply outpaces demand and products and services can be quickly copied. Supply is increasingly international so Sales Managers cannot just worry about domestic competition.
The power of thought is that whether you think you are a winner or whether you think you are a loser you are right either way. People who achieve more in life and attain more success have one significant thing in common – they have a very strong positive mental attitude about themselves and things that are happening around them.
Positive thinking is a mental and emotional attitude that focuses on the bright side of life and expects positive results.
Beyond the “Ho-Ha” and feel good sessions, it is time to get back to serious selling. Selling is not just a feel good reactive business but a proactive one that requires a lot of preparation. It is about good planning, visionary strategy and precise approach to problem solving of clients’ needs. Selling is not about price or merely promoting the superiority of a product. It is about selling value that helps clients in their business.
To grow your business, you need a marketing plan. The right marketing plan identifies everything from 1) who your target customers are to 2) how you will reach them, to 3) how you will retain your customers so they repeatedly buy from you.
Did you know that most companies lose 10%-40% of their customers each year? Or a complaining customer can be much more valuable than a non complainer. Or recovered customers can be worth as much as 10 times more than new customers. It is alarming that most companies don’t know how to identify the high percentages of their customers who are at risk and may defect. Despite the headline, complaints management is serious business.