Strategic Marketing Plan

To grow your business, you need a marketing plan. The right marketing plan identifies everything from 1) who your target customers are to 2) how you will reach them, to 3) how you will retain your customers so they repeatedly buy from you.

Course Objectives: 
  • Identify strategic options and alternatives that may result in new business
  • Sharpen your skills in assessing the strength and weaknesses of your competitor; and exploit competitors’ weaknesses
  • Understand the importance of gaining competitive advantage through managing for speed and total quality.
  • Develop a comprehensive short and long-range marketing plan.
Target Audience: 
Sales Personnel
Course Methodology: 

Presentations, role-plays, group discussion, lectures

Course Outlines: 


  • Why a marketing plan?
  • Marketing Management

Where Are We Now? [Position Audit]

  • Business definition
  • Management Audit
  • The Current Strategy
  • Problem Solving Worksheet
  • Who are your customer?

Where do We Want To Be?

  • Checklist for Strategic Planning
  • Why do customers buy?
  • The Retails and Organizational Buyer
  • Turning Goals into Objective
  • Competitive Objective

What is The Best Way To Get There?

  • The Tactical Approach

Adding Details to Plan

  • Marketing Action Timetable
  • Drafting the Plan

Monitoring and Control

  • Using Monthly Performance Review 

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Contact Us

Email: [email protected]

Jimmy Ong Tel: ‭+60 16 216 1383‬ (Call on Whatsapp for free)