Culture of Engagement

Recent studies on employees have shown that the quality of their engagement can determine their business performance and be translated into shareholder value

This programme is designed to help senior executives and managers identify the drivers of engagement in their staff and work with them to build a culture of engagement in their organisation.

Course Objectives: 
  • Articulate why traditional reward and recognition programmes fail in many organisations
  • Identify the areas where they need to work on to establish and maintain a culture of engagement
  • Demonstrate understanding on how employee engagement can impact on the business performance of the organization
  • Develop and cultivate persuasive and influencing skills
  • Design an action plan on how to foster engagement across a multi-generational workforce
  • Contribute questions to survey tool to measure employee engagement
  • Brainstorm on and implement a model to cultivate a culture of engagement in the organisation
Target Audience: 
Project Manager
In-house Course Fee: 
RM4000 per day
Public Course Fee: 
Course Methodology: 

Interactive and participative, Case studies, Role plays, Debriefing sessions

Course Outlines: 

Session 1: The Meaning of a Culture of Engagement (1 Hour)

In this session, participants will be made aware of the culture of engagement. They will be given the opportunity to give their observations on why the traditional system of reward and recognition fail in many organisations.

Key Learning Points: 

  • Why traditional reward and recognition approach fail
  • Identifying the values of staff
  • Employee engagement vs. Engagement motivation 

Session 2: Gaining Employee-Organisational Alignment (2 Hours)

In this session, participants will realize that the challenge for businesses is to create an environment where employees understand and commit to the company’s direction, strategy and goals. An organizational framework that addresses all the components of a business will be introduced to the participants. Participants will be encouraged to give their input into each component.

Key Learning Points:

  • A “fit for purpose” organizational structure
  • People, systems and processes
  • Leadership
  • A positive work environment
  • Organizational framework

Session 3: Engagement Drivers (1 Hour)

In this session participants will learn that engagement leads to higher financial performance, higher customer satisfaction and higher employee retention. Participants will identify the engagement drivers and work on them.

Key Learning Points:

  • Identify the engagement drivers in your company
  • How well are we doing?
  • Areas to ask in questionnaires to identify engagement drivers

Session 4: Persuasion Is Influencing (2 Hours)

In this session, participants will learn to use the techniques of persuasion so as to influence the people around them to be engaged. Participants will learn to develop and use the listening and questioning techniques.

Learning Areas

  • Listening techniques
  • Questioning techniques
  • Consultative techniques

Session 5: Fundamentals of Influencing Skills (2 Hours)

In this session, participants will be coached on the fundamental techniques of influencing skills.

Learning Areas:

  • “Pull” don’t “Push”
  • Getting the other person to be involved in discussion
  • Persuade, don’t manipulate
  • Focus on behavior rather than personality
  • Seek to understand

Session 6: Persuasive and Influential Behaviours (2 Hours)

In this session, participants will learn how to cultivate persuasive and influential behavior. 

Learning Areas:

  • What image do you want to project?
  • Developing a strong enthusiastic voice
  • Speaking fluently without hesitation
  • Using open ended questions

Session 7: Creating An Engaged Workforce (2 Hours)

In this session, participants will be coached on practical techniques on to how to get the workforce engaged in their work.

Key Learning Points

  • Commitment to organisations core values
  • The C O M M I T Approach 

Session 8: Putting It All Together (1 Hour)

-Review, Reinforce and Consolidate-

Number of days: 

Register Now

Contact Us


Jimmy Ong Tel: +61 413 777 894 (Call on Whatsapp for free)